FILE 07.03
// GLOSSARY / ANCHOR

ANCHOR

> The specific that holds the sentence to a place. Without it, the sentence drifts.

ANCHOR

n. / metaphor permitted only when literal.

> A specific noun, number, place, or person in a sentence that prevents it from being universal — and therefore prevents it from being generic. A sentence with an anchor refers to one world. A sentence without an anchor refers to no world. The anchor does not need to be the subject of the sentence. It only needs to be present.

USE: The paragraph has no anchor. Add a city, a date, or a name.
RELATED > /slop/post-hoc
// EXAMPLES
UNANCHORED

"Our customers love how seamless the workflow is."

ANCHORED

"A four-person law firm in Lyon stopped printing the case calendar in April."

UNANCHORED

"We are committed to driving innovation across the organization."

ANCHORED

"On the fourteenth, the warehouse team will run the new picking flow for two afternoons."

> An anchor is small. An anchor is most of the writing.